Blog
The latest on AEO, ChatGPT Ads, AI visibility strategy, and the future of brand discovery.
Google AI Overviews now appear in 65% of personalized U.S. searches, with ads embedded in 40% of those results. The tipping point for AEO has arrived.
The AEO tools market grew from 7 products to 150+ in under a year. Here's how the leading platforms compare — and what actually matters when you're choosing one.
OpenAI opens self-serve ChatGPT Ads in April, dropping the $200K barrier. With 17,000 advertisers via Criteo already lined up, organic AI citations are about to get a lot more crowded.
OpenAI's ad pilot crossed $100M ARR in under two months. Now it's expanding to Canada, Australia, and New Zealand. Here's what this means for your brand's AI visibility strategy.
From 7 tools to 150+ in 10 months. From 5% of ChatGPT users seeing ads to 900 million. The AEO market just crossed from experiment to essential.
Early ChatGPT ad pilots show a 0.91% CTR and broken reporting. Meanwhile, AEO-optimized brands see up to 9x higher conversions. Here's where to put your budget.
Google AI Overview ads now appear in over 60% of US searches across 12+ countries. Organic CTR is down 61%. Here's how to adapt your AEO strategy.
Perplexity just quit advertising entirely. ChatGPT is scaling ads to 900M users. Here's how this fork reshapes your AEO strategy in 2026.
OpenAI is expanding ChatGPT ads to all free and Go users in the US. With 900M weekly active users and a $1B revenue target, the pilot is over — this is the platform.
Perplexity killed ads. ChatGPT doubled down. Google is testing. The AI platforms are splitting on monetization — and that split is the biggest AEO opportunity of the year.
The ChatGPT Ads pilot wraps up in 12 days. Perplexity killed their ad program. Google says no ads in Gemini. That leaves ChatGPT as the only AI platform with a committed advertising model.
AI search queries surged 527% year-over-year. Google AI Overviews appear on 48% of queries. Your SEO playbook wasn't built for this — here's what AEO requires instead.
The Previsible AI Traffic Report confirms what we've been tracking: AI-sourced web sessions grew 527% YoY. Here's what that means for brand discovery and what to do about it.